Lucky Brand

Staying true to the rich heritage—and authentic, all-American spirit—of denim, Lucky Brand began crafting great-fitting, vintage-inspired jeans in Los Angeles in 1990. We gave them their distinctively Lucky look by literally putting them through the wringer—ripping, fraying, sanding, patching and washing by hand—to give them true character and soul. Then, we added authentic hardware, personalized touches and playful details, and an American legend was born.