Parasuco Jeans

Salvatore Parasuco left his native Italy at a very young age to settle in Montreal. In the early 1960s, he dabbled with his first denims using his parents’ washing machine.

Today, Salvatore Parasuco remains the driving force behind his eponymous label. He scours the globe in search of refined finishes and innovative washing techniques, fuelled by an ever-present passion and devotion to the art of denim. His collections and flawless designs continue to be at the forefront of the world of denim.